When it comes to establishing your brand and successfully growing your business, customer loyalty is something that cannot be taken lightly. Providing quality customer service for your business is a sure way to build strong customer loyalty, which is how you build a foundation off of which to grow your company.
One of the reasons customer loyalty has taken on new significance in this day and age is due to the fact that customers can switch to the service or product of a competitor with ease. Without proper customer service, they’ll have no problems doing this. In fact, according to a report from a few years ago, almost 60 percent of customers said they were willing to give up a favorite brand for a different brand that provided better customer service. Not to mention that almost 90 percent of American customers were willing to spend more on a brand that provided better customer service. What does this tell us? It tells us that by improving your customer service, you’ll improve your brand loyalty.